Skincare that prioritizes simplicity and transparency.

What is W.M.

W.M. is a skincare company that aims to simplify skincare routines and empower individuals with effective solutions for diverse skin conditions while joining a revolution in skincare, making high quality gender-neutral products that featuring clean formulations that openly disclose every ingredient without compromise.

Through transparency and innovation, we aim to inspire confidence and promote healthy, radiant skin for all..

Our Product Line.

Hydrosella Cooling Gel Cream

  • Our Hydosella Gel is an organic botanical extract from Australian Wild Rosella plant, which has been found to protect and fight against drying induced cell shrinkage while accelerating keratinocyte water intake which provides the following benefits:

    • Rehydrate dry skin cells

    • Provides an immediate and long-lasting moisturizing effect

    • Improves skin barrier function to further reduce water loss

    • Induce production of lipid synthesis

    • Proven efficacy in rinse-off applications

    Active ingredients:

    Glycerin, Water, Erythritol, Australian Wild Rosella Extract, & Hibiscus Sabdariffa Fruit Extract

Simply AlgaSurge Serum

  • Our AlgaSurge Serum is an organic micro algae extract sourced from ethically grown seaweed. This Serum is a light, hydrating + moisturizing serum, formulated with concentrations of vitamins + antioxidants to help keep all skin types healthy and blemish free while also:

    • Provides Hydration to dry skin

    • Increases Plumpness and Radiance of Skin

    • Improves skin barrier function

    • Provides Vitamin A+D

    • Proven Anti Aging and Antioxidant properties

    Active ingredients:

    Aloe Barbadensis (aloe vera) Leaf Juice, Algae Extract, Glycerin, Squalene, Rose Flower Water, & Shea Nut Butter Extract

Actimilk Delicate Cleansing Cream

  • Our Actimilk Cream utilizes apricot kernel milk to protect your skins barrier. Apricot kernel Milk Nourished and moisturizes skin while counteracting any pervious dry skin conditions. our Actimilk Cream also provides the following benefits:

    • Nourishes and moisturizes skin for smoother and more comfortable skin

    • Improves & maintains softness to skin

    • Counteracts the drying effect of other previously used products (cleansers, gels, creams)

    • Helps soothe irritated skin

    • Forms a protective film at the surface of the skin

    Active ingredients:

    Water, Prunus Armeniaca (Apricot) Kernel Oil, Glycerin, & Lysolecithin

IBR Daily Defense UV Sunscreen

  • Our Daily Defense Sunscreen Utilizes a wild sunflower extract for blue light and pollution protection, while also providing prebiotic benefits plus:

    • Provides Protection from UV Sunrays

    • Reduces the visible signs of skin aging

    • Promotes strengthening and integrity of skin barrier

    • Reduces diesel fumes / cigarette smoke induced inflammation response

    • Reduces blue-light (HEV) induced ROS/oxidative stress damage (protein carbonylation)

    Active ingredients:

    Glycerin, Water, Inula Helenium extract, & Prebiotic Formula